We’re proud to introduce Myntro

We are excited to announce that as of today, we are officially becoming Myntro, bringing the entire Group together under one identity, one direction and one clear purpose: To enable a more conscious economy – so that people can live a life they can afford, today and tomorrow.

Today marks the launch of our new name, brand and visual identity across the Group. But while the outside evolves, the core remains. The same people. The same expertise. The same services and commitments.

For decades, we’ve worked at the heart of the financial system. We’ve seen what imbalance can do. To people, to businesses, and to trust.

And we’ve seen what happens when balance is restored. Because financial balance isn’t just numbers on a page. It’s relief. It’s room to grow, and it’s confidence in tomorrow.

On one side, individuals finding their way forward. On the other, businesses building strength for the future. Two sides of the same coin – and that duality is reflected in our name.

As “Mynt”, swedish for coin, reflects our Nordic heritage and financial roots. “Ro” represents calm, balance and confidence in the future. Together, Myntro embodies our belief that financial progress requires both sides of the equation – supporting people in reducing debt while enabling customers, owners and savers to grow capital responsibly.

With Myntro, we bring these perspectives together under one brand, connecting debt management and capital growth within a single, responsible ecosystem.

During a transition period, you may still encounter our previous brands, Alektum, Credit Visor and Rediem*, appearing alongside Myntro in certain systems and communications. This is a natural part of the transition as we gradually align everything under our new identity.

The direction, however, is clear. Today we launch one brand, one purpose, and one future.

Welcome to Myntro!

*Rediem will complete its transition to the Myntro brand at the end of March.